![]() ![]() ![]() These are great for engaging with a small group of your most loyal followers! Once you hit 1,000 followers, you’ll be able to host a livestream on TikTok.Follow other accounts that you like (don’t just follow to unfollow), like & comment on other people’s posts, and build connections. Don’t just post and run! Like any social media platform, you’ll get the best engagement when you engage, as well.Screenshot of TikTok app taken by the author But once you try it out and make a few videos, you’ll see it’s not so hard!įirst, make sure your profile is setup with a profile picture and short bio. Starting from scratch is scary, and honestly, TikTok isn’t the easiest platform in the world to use. There are over 100 million active users in the U.S., and of course, TikTok’s reach spans globally as well. users are aged 16–24, and 26% are between the ages of 25–44. Unsurprisingly, TikTok has a younger demographic, but more and more people over 30 are joining TikTok, too! About 60% of U.S. However, I did not include TikTok at the time, so I’ll share that data with you now. I previously wrote an article analyzing the demographics of popular social media platforms like Instagram, Twitter, Facebook, and more. TikTok platform & demographicsĪs with any marketing platform, you should always spend some time determining if the platform has the right audience for your work. In this article, you’ll learn about TikTok’s user demographics, how to make a video on TikTok, and a handful of video ideas to get you started. If you’re skeptical about this popular video platform, and how it can help your writing career, keep reading. I was hesitant to jump into a new platform at first (starting with 0 followers and being clueless is scary!), but in 2020, because of TikTok, I sold thousands more books in one year than I had in my previous three years of being an author. I can’t believe it’s already been one year since I started using TikTok to promote my poetry and my books.
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